Bouchard Aîné & Fils lights up its past

Press release

May, 21st, 2018

New - discover now! 


In Beaune, the Maison Bouchard Aîné & Fils is projecting its history in images on the 18th-century façade of the Hôtel du Conseiller du Roy when night falls – an exclusive original creation for one of the town’s oldest wine houses.

From dusk till midnight, a light-show now illuminates the façade of the Hôtel du Conseiller du Roy, historic home of the Maison Bouchard Aîné & Fils in Beaune. Over nine minutes, the succession of images recounts nearly 300 years in the history of one of the pioneers of the Beaune wine trade. From its beginnings in the Enlightenment to the present day, nine generations of the Bouchard family successively ran the business, including characters known as “the Centenaire” and “the Ambassador”, contemporaries of Louis XIV and Mozart, and who lived through the French Revolution, Napoleonic rule, and witnessed the construction of the Eiffel Tower… all brought to life thanks to the magic of imagery.

The building itself is constructed and deconstructed, by turns appearing in outline, taking on relief, fading, then lighting up through a series of projections and special effects.

Bouchard Aîné & Fils, the first wine house to recount its past in this way, pays a luminous tribute to those who wrote the history of Burgundy.

Practical information

Hôtel du Conseiller du Roy- 4 Boulevard Maréchal Foch - 21200 Beaune | Tel: +33 (0)

Visits and commented tastings every day at 10:30am,11:30am, 1pm; 2:30pm, 4pm, and 5:30pm

Various workshops are available in addition to visits: Wine and Cinema evenings, Mothers’ Day special, Geo-sensorial Tasting, Wine & Chocolate.

Light-show every evening from nightfall to midnight, from May to November.

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Press contact

actuelles communication

Nathalie Boisset
Véronique Desmazure

20 rue Lavoisier 21700
Tél. : +33 (0)3 80 30 14 30