The main dates
1731 : Michel Bouchard and his family settle in Burgundy.
1738 : They buy a mansion in Beaune's rue Bretonnière..
1750 : Joseph Bouchard, Michel's eldest son, single-handedly takes on the family fabric business and wine brokerage.
1759 : Birth of Antoine-Philibert (1759 – 1860), who would be known as "The Centenarian".
1760 : The fabric and wine businesses are dissociated. This date marks the real beginning of the boom in the wine trade.
1780 : Antoine-Philibert Joseph, Joseph's eldest son, become involved with the familly business.
1783 : Birth of Théodore-Joseph Bouchard, the eldest son of Antoine Philibert.
1797 : Joseph Bouchard retires.
1810 : The French market remains the main market for our House, but sales in Belgium increase and new European markets begin to open up in Germany, England, Luxembourg and the Netherlands.
1824 : Antoine retires.
1828 : Théodore-Joseph, Antoine-Philibert's eldest son, starts his own wine brokerage. The House of Bouchard Aîné et Fils becomes a household name.
1847 : Paul Bouchard, Théodore-Joseph's eldest son, single-handedly takes over management of the company. It is under this charismatic man, a member of the fifth generation of the family, that Bouchard Aîné expands its business especially on an international level. Paul Bouchard was also mayor of Beaune from 1871 to 1898. He left his mark very noticeably both in the town's appearance and its institutions.
1860 : Taking advantage of the free trade treaty, Bouchard Aîné & Fils increasingly expands its business internationally . After conquering Great Britain and America it makes a name for itself in Russia and Latvia, finding special favour with illustrious dignitaries such as the Grand Duke Alexei Alexandrovich of Russia and Prince Alexander Bariatinsky. Then the German, Danish and Scandinavian markets open up. The French colonial empire paves the way for Bouchard Aîné & Fils to develop its business in Algeria and Indochina.
1890 : Bouchard Aîné & Fils is now also enjoyed in China, Japan, India, South America and Africa. Bouchard Aîné becomes the largest exporter in Burgundy, shipping its wines to over 30 countries.
1900 : The vertical "seal of quality" band first appears on the bottles.
1905 : Charles Bouchard takes over the management. He is faced to the economic hardship that hits the viticultural industry in the early 20th century due to the consequences of phylloxera, the First World War, prohibition in the United States and the stock market crash.
1926 : Creation of Bouchard Aîné Limited in Great Britain.
1929 : Bouchard Aîné & Fils becomes a limited company owned by all of Charles' children.
1950 : The eighth generation of the family celebrates the bicentennial of Michel Bouchard's arrival in Beaune.
1990 : The House's wines are sold in over 130 countries.
1993 : Bouchard Aîné et Fils is bought by the Boisset Family.
1998 : The winemaking cellars are opened to the public, the wine shop is opened, and the "Tour of the 5 Senses®" is launched.
2000 : Bouchard celebrates 200 years of operation and invests in a new winery in Beaune.
2002 : Launch of the "Cuvée Signature" range.
2003 : Publication of the book "A Legend in Burgundy", a research work with regard to the Bouchards.
2005 : Bouchard Aîné et Fils sells more than 4 million bottles throughout the world.
2008 :
Launch of a new range of Pinot Noir and Chardonnay wines from the Pays d'Oc in the South-Western France. This wines benefit from Bouchard Aîné expertise in working with these two Burgundian varietals, while the diversity of their terroir is respected.
6 international Chefs update the "Chefs' Menu" to illustrate the taste segment of the "Tour of the 5 Senses®".The Chefs created a menu to be paired with one of our wine, in order to reach perfection.
2009 : Winemaker for a day program. He gave the opportunity to some of our clients to create their own cuvée for one day.
2011 : Launch of the ranges Collection and Héritage du Conseiller, new engraved bottle.
2012 : New haute couture packaging.
2013: New website and social media presence.